Clients & Case Studies
Golf Resort
Following acquisition of the resort by an asset management company we embarked upon a £2.5m refurbishment and re-positioning project whilst continuing to trade.
Further to a comprehensive review, fully costed proposals were put forward and accepted by ownership across all areas of this complex resort. Investment options were subsequently agreed by ownership and implemented on time and on budget.
Hotel turnover and profitability increased substantially (28%). All business KPI's improved, particularly guest satisfaction ratings which increased from 71% to a high of 92%. Further development plans were requested and submitted to diversify and grow the business further which included potential Spa, Self-catering lodges and additional leisure facilities.
A Luxury 100 Bed Country House Hotel
Following the acquisition by private investors of an international branded 100 bedroom hotel, the remit was to de-badge the property, carry out a £3.5m refurbishment and re-position the business. Over the course of 18 months, a complete staffing restructure and implementation of the new Sales and Marketing strategy the results achieved were highly satisfactory. Trading throughout the refurbishment Meetings and Events business grew by over 35% and overall all revenue streams saw above average increases. Year 2 saw bottom line profit increase from pre-takeover levels of 7% to a much more acceptable 29%. Reputation was enhanced and valuation achieved higher than anticipated.
To Brand or Not To Brand
EHM understands that there are times when the strength of a brand can enhance a business and we have the necessary expertise to partner the right brand with the right property. We have previously worked with Accor Hotels and their M Gallery, Novotel, Mercure and Ibis brands. Also IHG Hotels with Intercontinental, Hotel Indigo, Holiday Inn and Holiday Inn Express, Best Western, Hilton Conrad and Hilton Grand Vacations.
Whilst a branded hotel might be the right decision, we are also highly skilled at de-branding or re-branding and repositioning a property should it be the right thing for the business. EHM can help you decide which brand is best or not and actively support the partnership to help get the right option for your business.
A Hotel & Serviced Apartment Resort in the Lake District
Nestled within the breathtaking landscapes of the Lake District National Park, the country house hotel embarked on a strategic initiative to optimise its revenue streams while capitalising on its unique setting. With a combination of traditional hotel rooms and self-catering serviced apartments, the management aimed to elevate guest experiences and drive financial growth.
The project commenced with a comprehensive evaluation of the existing accommodation structure within the serene confines of the Lake District. It became evident that the hotel's diverse offerings, while charming, posed operational challenges and inconsistencies in guest experiences. Thus, the project aimed to standardise accommodations and refine distribution channels to unlock untapped revenue potential.
Against the picturesque backdrop of the Lake District National Park, the country house hotel successfully transformed its accommodation offerings into revenue-generating assets. Through the standardisation of room categories, refinement of distribution networks, and optimisation of booking policies, the resort not only elevated guest experiences but also achieved substantial revenue growth and cost efficiencies. This case study exemplifies the potent synergy between strategic innovation and the timeless allure of nature in driving sustainable growth within the hospitality sector.
A Rural 3* Hotel
In the picturesque setting of a rural landscape in the Highlands of Scotland, a 35-bedroom privately-owned 3* hotel embarked on a transformative journey to enhance its standards, team dynamics, and overall revenue. The primary objectives were to elevate service quality, foster team development, and boost financial performance. With a dedicated small team, the hotel initiated a comprehensive review of existing systems, procedures, costs, health and safety measures, and overall operational controls.
The case of the rural 3* hotel serves as a testament to the transformative power of strategic initiatives focused on team development, cross-training, and operational optimisation. The hotel's journey from a mid-tier position to a higher rank on TripAdvisor, coupled with impressive financial growth, exemplifies the positive impact that a change in culture and strategic focus can have on the overall success of a hospitality establishment.
A Luxury 34-Bed Hotel in the Scottish Highlands
Nestled amidst the breathtaking landscapes of the Scottish Highlands, this luxury 34-bed hotel sought to optimise revenue in a competitive market. Recognising the unique challenges of the hospitality industry, the management team implemented a comprehensive revenue management strategy to enhance profitability without compromising on the guest experience.
By implementing a robust revenue management strategy, the hotel successfully navigated the challenges of the Scottish Highlands hospitality market. The hotel not only increased revenue but also elevated the overall guest experience, solidifying its position as a premier luxury destination in the heart of the Scottish Highlands. This case study serves as a testament to the importance of dynamic adaptation and data-driven decision-making in the ever-evolving hospitality industry.